Identifying and removing fake Google reviews
If you spot a fake review, you can contact Google and request that it be removed. Google has a policy outlining what is and isn’t permissible, so you won’t be able to request a review be removed simply because you don’t agree with it or consider it to be unfair.
Spotting a fake review can be difficult, but as the business owner or hired marketer you should be able to perform checks internally to figure out if the reviewer is actually a genuine customer.
Under the spam and fake content part of its prohibited and restricted content policy, Google says reviews posted to manipulate rankings rather than share a genuine experience are fake. If a review has also been posted more than once or the same review has been posted from a number of different accounts, you can also request it be removed.
To request that fake Google reviews be removed, you’ll need to flag the review in question. To do this:
- Log into your Google My Business account
- Open the relevant listing
- Click on the ‘reviews’ section from the menu
- Navigate to the review in question
- Click to the three dots and then click ‘flag as inappropriate’.
Google says that it will also work to remove spam reviews before they hit your profile, noting,
“Google uses automated spam detection measures to remove reviews that are probably spam. Although legitimate reviews are sometimes removed inappropriately, these spam prevention measures help improve people’s experiences on Google by ensuring that the reviews that they see are authentic, relevant and useful.”
Of course, there is no guarantee that Google will remove these reviews. For help with managing your Google My Business listing and reviews, head to the Google My Business Help Community.
Why Use BrightLocal for Local Business Reputation Management?
Here at BrightLocal, we recognize the need for local businesses to have stellar review profiles in order to continue to compete. Online reviews and feedback are becoming much more prominent in search and other areas, so building a trustworthy reputation and keeping that customer love is more important than ever.
That’s why we’ve developed online reputation management tools that allow you or your clients to generate, monitor, and showcase online reviews in a smooth, seamless, and successful way.
Reputation Manager is competitively priced, full-featured and easy to use. Learn how to revolutionize your online reviews with Reputation Manager today.